Lead Intelligence for a National Services Company
Problem
The sales leadership team managed a growing pipeline with spreadsheets and gut feel. Prioritization decisions were made by instinct. Board reporting required days of manual assembly from four systems.
Delivered
A custom analytics platform connected directly to their existing CRM and project management systems. ML-powered lead scoring, conversion analytics, and performance tracking.
Key Results
- Measured ROI within the first month
- Payback in under 2 months
- 40% increase in lead conversion accuracy
- Automated weekly board-ready reports
- Unified 4 siloed data streams
